{"id":2520,"date":"2020-10-14T13:58:54","date_gmt":"2020-10-14T13:58:54","guid":{"rendered":"https:\/\/www.fidera.fi\/?p=2520"},"modified":"2020-10-14T14:09:10","modified_gmt":"2020-10-14T14:09:10","slug":"kilpailuetua-tiedolla-johtamisen-avulla-asiakasvirtojen-mittaaminen-ja-ennustaminen","status":"publish","type":"post","link":"https:\/\/www.fidera.fi\/en\/blogit\/kilpailuetua-tiedolla-johtamisen-avulla-asiakasvirtojen-mittaaminen-ja-ennustaminen\/","title":{"rendered":"Competitive advantage with knowledge management - measuring and forecasting customer flow"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2520\" class=\"elementor elementor-2520\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cce86ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cce86ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5e55f729\" data-id=\"5e55f729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17f659ca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"17f659ca\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive advantage with knowledge management - measuring and forecasting customer flow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-185db649\" data-id=\"185db649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1280af66 elementor-widget elementor-widget-post-info\" data-id=\"1280af66\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa31eea elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.fidera.fi\/en\/2020\/10\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14\/10\/2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87a732e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87a732e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-467b57f\" data-id=\"467b57f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02511a1 elementor-widget elementor-widget-image\" data-id=\"02511a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"910\" height=\"607\" src=\"https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/10\/Aerial-view-of-a-store.jpg\" class=\"attachment-large size-large wp-image-2521\" alt=\"\" srcset=\"https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/10\/Aerial-view-of-a-store.jpg 910w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/10\/Aerial-view-of-a-store-300x200.jpg 300w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/10\/Aerial-view-of-a-store-768x512.jpg 768w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/10\/Aerial-view-of-a-store-16x12.jpg 16w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4bbbb11\" data-id=\"4bbbb11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab47ddc elementor-widget elementor-widget-text-editor\" data-id=\"ab47ddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rota planning takes a lot of valuable time, and shift planning is often based solely on intuition and estimates of how much staff will be needed at any given time. Too much staff is expensive for the company and lowers sales margins, while too little staff causes queues and waiting for customers, and this lowers customer satisfaction. The optimized number of staff is good for both the company and the customers - the company gets to maximize its efficiency and profits, and the customers get the service they need and the service times remain at the desired lenghts.<br \/><br \/>But how can customer flow be measured reliably and continuously? Measuring customer flows is after all quite simple with the right tools, although it is often considered really challenging and time consuming.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a864992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a864992\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b7b7c8\" data-id=\"5b7b7c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a78625 elementor-widget elementor-widget-text-editor\" data-id=\"8a78625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have an easy and cost-effective solution to this problem that allows you to monitor customer numbers in real time and allocate human resources automatically. The solution utilizes video cameras as well as Fidera's own software, which identifies people moving in and out and uses this information to measure the number of people in a store or other space. The solution works in both single and multi-entrance buildings, and the system can utilize existing surveillance cameras where possible, resulting in savings in infrastructure costs. The data is stored in the system and it is possible to view the number of customers at the desired time interval, or the desired days and at the desired times. This enables long-term workforce planning, which helps to optimize the number of staff. The solution is also ideal for visitor tracking in public spaces such as libraries and train stations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-949dacc\" data-id=\"949dacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3f066 elementor-widget elementor-widget-image\" data-id=\"7e3f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/06\/Havainnekuva-laptop-ruudulla-1024x640.png\" class=\"attachment-large size-large wp-image-2189\" alt=\"\" srcset=\"https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/06\/Havainnekuva-laptop-ruudulla-1024x640.png 1024w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/06\/Havainnekuva-laptop-ruudulla-300x188.png 300w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/06\/Havainnekuva-laptop-ruudulla-768x480.png 768w, https:\/\/www.fidera.fi\/20\/wp-content\/uploads\/2020\/06\/Havainnekuva-laptop-ruudulla.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe0fad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe0fad4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0673f72\" data-id=\"0673f72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e78fc elementor-widget elementor-widget-text-editor\" data-id=\"18e78fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the help of IoT analytics, significant cost savings can be achieved with increased efficiency as well as increased sales due to the number of staff correctly proportioned to the number of customers. In addition, you will gain valuable information on customer numbers that can be used to manage and develop your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b8841b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b8841b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b451ef1\" data-id=\"b451ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e71fe37 elementor-widget elementor-widget-text-editor\" data-id=\"4e71fe37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you enjoy this post? Please share it on social media!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-491bed0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491bed0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f044ca1\" data-id=\"7f044ca1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264a220 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"264a220\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\" data-no-translation-aria-label=\"\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\" data-no-translation-aria-label=\"\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\" data-no-translation-aria-label=\"\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How can customer flow be measured reliably and continuously? With the help of IoT analytics, significant cost savings can be achieved with increased efficiency as well as increased sales by right employees to customers ratio.<\/p>","protected":false},"author":1,"featured_media":2521,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogit"],"_links":{"self":[{"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/posts\/2520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/comments?post=2520"}],"version-history":[{"count":0,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/posts\/2520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/media\/2521"}],"wp:attachment":[{"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/media?parent=2520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/categories?post=2520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fidera.fi\/en\/wp-json\/wp\/v2\/tags?post=2520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}